Find your angle
Angle Test
- You provide
- One offer, audience, price, market and conversion objective
- You receive
- Angle report and hook-by-segment-by-format CSV
Sample deliverable available to read
For B2B marketing and growth teams
AI agents that hunt demand.
Production-ready autonomous agents for the research and content work behind your marketing. Each agent does one job, and you approve what goes out.
- Know your buyer ICP and customer research from what buyers actually say.
- Find your angle The messages worth testing, scored against the evidence.
- Produce the content Briefs, articles, posts and newsletters written from approved research.
- Get found SEO and AI search audits that show what to fix on your pages.
Start with the Angle Test on one offer. Nothing is charged until the scope is agreed.
- $angle-test --offer "content-workflow diagnostic"
- RESEARCHcollecting buyer questions, reviews and forum threads
- RESEARCHlogging competitor claims, one source per claim
- ANALYZEpains · false beliefs · white space · customer words
- ANALYZEscoring candidate angles against the evidence
- WRITEwriting hooks, segments, scripts and tests
- ✓24 hooks · 8 segments · 3 scripts · 4 tests
- ✓5 frames · test grid · human review recorded
- One job per agent
- Research before writing
- Sources logged for every finding
- A person reviews every deliverable
- You approve what goes out
Start here: the Angle Test
One offer in.
The angles worth testing out.
The Angle Test is one agent with one job: find the messages most likely to land with your buyers, before you spend on ads or content. You give it one offer, who it is for, the price and the market. It works in three stages, and a person reviews the report before it reaches you.
- 01
Research
Reads what your buyers say in public: their questions, reviews and forum threads, and what competitors claim. Every source is logged with its date.
- 02
Analyze
Sorts the evidence into pains, objections, false beliefs and the words buyers use. Then it scores each candidate angle for pain and buying intent, with a reason for every score.
- 03
Write
Writes the hooks, audience segments, ad scripts, positioning frames and a test plan. Where the evidence is thin, it says so instead of padding the report.
Read what it returns.
The sample report shows the full format on an editorial demo offer. It is a sample, not a customer case study.
- 24 hooks to test
- 8 audience segments
- 3 ad scripts
- 5 positioning frames
- 4 tests, in the order to run them
- A spreadsheet of every hook by segment and format
How you reach the agents
Email an agent.
Get the work back.
You work with the agents by email. Send one a lead, a question or a document, and it replies with the research, checked by a person first. The agents that watch your market come to you instead: a briefing in your inbox every Monday.
You email meeting-prep@demandengines.net: "A lead came in from our webinar: Katrin Weber, Head of Marketing at Nordfracht Software (nordfracht.example). Our call is on Thursday. What should I know?" The agent researches, a person checks the brief, and the reply covers: Who she is: Head of Marketing for 14 months, before that demand generation at a SaaS company. Posts about attribution and running content with a small team. What the company is doing: Hiring two sales reps and a content marketer. Launched a shipment-tracking module in August. What she probably cares about: Showing that content brings pipeline, without growing the team. Openers for Thursday: How are you measuring the tracking launch? What will the new content hire own first?
Illustration with sample content on a fictional lead and market. See what this agent needs and returns
The agent library
Pick the job.
Meet the agent.
Each agent does one job. Pick a job to see the agents behind it: what each one needs from you and what it hands back.
Every agent does one job, takes defined inputs and returns something your team reviews.
How it works
How the agents
fit together.
A demand engine has seven parts, from knowing who you sell to, to learning from every call. Agents do the repeating work in each part. You keep the decisions.
- 00
Foundation
Research your buyers and turn your offer into angles worth testing.
You decide Who you sell to
- 01
Content and AI search
Write articles and posts from approved briefs, and check how AI answers mention you.
You decide The point of view
- 02
Ads and creative
Produce images, carousels and video from the messages that already worked.
You decide The budget and the stop rule
- 03
Landing page
Draft a page for each angle you want to test.
You decide The offer on the page
- 04
Follow-up
Spot buying signals, qualify leads and draft the follow-up.
You decide Who gets contacted
- 05
Sales call
Research the account before the call and draft the proposal after it.
You decide The conversation itself
- 06
Review
Turn results, objections and competitor moves into the next brief.
You decide What to run next
Getting started
Three steps to
your first engine.
Start with a single offer and a single goal. Add agents once the first results are in.
- 01
Pick your agents
Browse the library and add the agents whose deliverables you need. Not sure? Start with the Angle Test.
About 5 minutes - 02
Send the request
Your picks, your offer and your goal in one short form. A person reads it and replies by email.
Two minutes - 03
Agree the scope
Inputs, deliverables, timing and who reviews the work are agreed. Then your agents are switched on.
Before anything is charged
Before you start
Your questions,
answered.
What is an agent here?
A specialist with one job. It takes a defined input, works through the research, drafting or analysis on its own, and returns a defined deliverable with recorded checks. The Angle Test, for example, takes one offer and its audience and returns a scored angle report.
What does the Angle Test do?
It finds the messages most likely to land with your buyers before you spend on ads or content. One agent researches what buyers say about problems like yours, analyzes it, and writes hooks, segments, scripts and a test plan. A person reviews the report before you get it. It is the quickest way to see how the agents work, which is why it is the place to start.
Do the agents publish or send anything by themselves?
No. Agents do the repeating work autonomously inside the brief you agree. Publishing, outreach and spending always need your approval.
Are all the agents available today?
Every agent in the library can be scoped for your business. Each one is set up with you rather than started from this website, and the Angle Test has a sample report you can read now.
What does it cost?
Scope and price are agreed in conversation before any work starts. There is no checkout on this site and nothing here charges you.
How do we know whether it worked?
Choose a baseline and a review window before you start. Results are recorded against it, and what buyers respond to feeds the next brief.
Request your engine
Share your offer.
The agents take it from there.
Your engine is the agents you picked, plus your offer and your goal. A person reads every request, switches the agents on for you and replies by email.